Category 1
Display Advertising
Most creative ad featuring such areas as apparel, furniture, appliances, hardware, food and drug, florists or jewelry. |
Category 11
Inserts
Best web-print or press-fed insert designed for a single advertiser, for direct mail or in-paper, regardless of merchandise. |
Category 2
Business to Consumer/Business to Business
Best ad featuring financial, professional or educational services. |
Category 12
Best Color Ad
Best ad featuring spot or full color regardless of category. |
Category 3
Automotive/Boating
Best ad featuring automotive or boat dealerships - new or used, repair services, auto aftermarket. |
Category 13
Promotional Ads
Best house ad or ad series promoting the newspaper; may include ads promoting news, circulation, advertising and community relations. |
Category 4
Real Estate
Best ad featuring realtors, real estate developers, homebuilders, single or multi-advertiser. |
Category 14
Best Cover Design
Any special section. |
Category 5
Health Care
Best ad featuring health care providers, including hospitals and nursing homes. |
Category 15
Best Ad Created Outside the Newspaper
Regardless of merchandise (includes advertising agencies) |
Category 6
Market Book/Collateral Material
Best market book, research piece, rate card, sales packet and/or other collateral promoting a newspaper or its market. |
Category 16
Out-of-the-Box
Best ad, sales promotion, ad series or section, regardless of category. |
Category 7
Multiple Participants, Councils and Associations
Best ad featuring a shopping center. |
Category 17
On-Line
Submit your best online ad or ad campaign. |
Category 8
Special Section
Best in-paper special section with participation by one or more advertisers, regardless of merchandise. |
Category 18
Best Multi-Media Campaign
Integrated advertising campaign that includes:
Mobile • Online • Video • Niche Publications • Inserts/Circulars • ROP Other Media • Direct Mail Componenets. |
Category 9
Dining and Entertainment
Best ad featuring a restaurant, entertainment, travel or tourism. |
Category 19
Adhesive Advertising Label
Best adhesive label designed for Front Page for a single or multiple advertiser, regardless of merchandise. |
Category 10
Niche Publication
Best alternative delivery product (editorial or advertorial) featuring a targeted demographic (seniors, health, women's issues, parenting, etc.) |
Category 20
Spadea and Full Wrap
Best spadea or spadea wrap for a single or multiple advertiser, regardless of merchandise. |
